Forman Productions

Forman Productions wanted a full redesign. They shoot real estate walkthroughs, brand and social ad creative, and a short wedding season, and the site needed to carry that range without reading as three different businesses stitched together.

The header runs a loop from their own reel behind a few words of type, kept large and simple against the footage. A full-bleed video behind text is easy to get wrong (slow to load, fighting the text for contrast, stuttering the moment someone scrolls), so getting it to load clean and play smooth on a first visit took real engineering. Motion on the rest of the page is deliberate rather than automatic: short, specific transitions on scroll and hover instead of one blanket fade over everything, which is most of what makes a site feel premium instead of just looking like it.

Forman's own work page lists real project reels, and keeping that current was the other half of the brief. It reads from a simple config file instead of a hardcoded template, so adding a new reel, swapping a thumbnail, or reordering the lineup is a content edit, not a deploy. The interactive pieces, reel transitions, hover states, how the page responds as new work gets added, all sit on top of that same config, so the experience holds together no matter how much the catalog grows.